Putting the Client at Ease in the Spray Tan Room: Your Guide to a Flawless First Impression
, by Lynsey Bennett, 8 min reading time
A flawless spray tan doesn’t start with the solution - it starts with the experience. For many clients, stepping into a spray tan room can feel daunting. Maybe it’s their first time, maybe they’ve had a bad experience, or maybe they’re self-conscious about their body.
As salon owners and professionals, your job isn’t just to apply the tan - it’s to create a space where clients feel relaxed, confident, and taken care of from the moment they step in.
Here’s how to put your clients at ease - and why the Lusso Tan experience goes far beyond the glow.
- Create a Professional, Private Setup
Your spray tan room should feel clean, warm, and thoughtfully prepared:
- Lockable door or clear “do not enter” sign
- Comfortable temperature - nobody wants goosebumps during tanning
- Soft lighting to keep the space flattering, not clinical
- Music or white noise to break awkward silence
Invest in little extras: a mirror, a heated mat, disposable underwear, and freshly laundered towels. These small touches create trust before you’ve even picked up the gun.
2. Take Control of the Conversation
Your client might feel nervous - so you set the tone. Speak confidently and guide them through what’s about to happen.
Try this script:
“Hi lovely, I’m going to talk you through everything. First things first - your skin looks great and we’re going to take good care of it today. I’ll ask you to pop into our disposable items or undress to a level you’re comfortable with, and I’ll give you barrier cream and primer to apply while I prep your colour. Let me know if you have any areas you’d like me to focus on or avoid.”
This kind of dialogue reassures and normalises the experience.
3. Keep It Professional (But Personal)
Clients notice everything - how you look at them, how you hold the gun, how confidently you move through each step.
To make them feel confident:
- Never pause or hesitate - even if their body has scars, stretch marks or vitiligo
- Use neutral, affirming language like “Let’s do a warm layer on this side” rather than commenting on body shape or size
- Explain each step as you go - especially if it’s their first time
At Lusso Tan, we always encourage our spray tan artists to blend with a velvet mitt or brush, to finish with drying powder, and to remind the client that results continue to develop after their rinse.
4. Manage the Post-Tan Moments Gracefully
The end of a tan can feel vulnerable - clients are sticky, undressed, and not yet glowing.
Offer:
- A clean towel or robe
- A clear timeline: “You can get dressed in a minute or two - your tan will continue to develop for the next 8 hours”
- A smile and a genuine compliment: “You’re glowing already!”
Remind them to rinse with lukewarm water, avoid soaps and moisturisers on the first rinse, and pat dry.
Send them off with Lusso Tan aftercare cards or product suggestions to prolong the glow.
5. Build Loyalty Through Comfort
When clients feel relaxed and respected, they rebook.
They’ll return not just because of the tan - but because of:
- How professional and calming the experience was
- How informed and confident you made them feel
- How you made every body type feel welcome
Your Lusso Tan Checklist for a 5-Star Experience
- Lockable, warm, clean treatment room
- Barrier cream, primer, sticky feet, and cap provided
- Speak with reassurance and confidence
- Use brushes and powder for a polished finish
- Give rinse time instructions and aftercare
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Smile. Always.
Ready to elevate the client experience in your salon?
Explore the Lusso Tan Pro range and discover why salons across Europe trust us to deliver more than just colour - we deliver confidence.