Spray Tanning in Summer: Educating Clients on Achieving a Safe, Sunless Glow
, by Lynsey Bennett, 3 min reading time
As a professional spray tan artist, you play an important role in helping clients achieve a beautiful summer glow while also guiding them toward safer tanning choices. During the summer months especially, many clients still associate a bronzed complexion with time spent in the sun. This creates a valuable opportunity to educate them on how spray tanning offers the same radiant result - without the risks associated with UV exposure.
Helping Clients Understand the Difference Between UV Tanning and Spray Tanning
Many clients may not fully understand how spray tanning works. Unlike sunbathing or sunbeds, spray tanning does not involve UV rays. Instead, the tanning solution contains an ingredient that reacts with the amino acids in the outer layer of the skin. This reaction temporarily darkens the skin, creating the appearance of a natural tan.
Because this process only affects the top layer of the skin, the tan gradually fades as the skin naturally exfoliates over time. Explaining this to clients can help them understand why proper skin preparation and aftercare are essential for achieving the best results.
As a spray tan artist, reinforcing that a spray tan provides a sun-kissed glow without exposing the skin to UV radiation can help position spray tanning as a smarter and safer option, particularly during the summer months when UV levels are higher.
Educating Clients on Preparation and Aftercare
Professional results rely heavily on how well clients prepare their skin before their appointment and how they care for their tan afterwards. Taking a moment to guide clients through this process can significantly improve their results and overall satisfaction.
Encourage clients to exfoliate before their appointment to remove dead skin cells and create an even surface for the tan to develop. Advising them to avoid moisturisers, oils, or deodorant before their session can also help ensure the solution develops evenly.
After the tan is applied, clients should avoid sweating, showering, or applying additional products during the development period. Once they rinse, encouraging them to keep their skin moisturised will help the tan fade evenly and last longer.
Advising Clients During Summer
Summer can bring additional factors that affect a spray tan, such as heat, humidity, and increased sweating. As a professional, it can be helpful to advise clients to schedule their spray tan the day before events or holidays to allow enough time for the colour to fully develop and settle.
You can also remind clients that while their spray tan gives the appearance of a natural tan, it does not provide sun protection. Encouraging the use of SPF when spending time outdoors is an important part of responsible skin care.
Choosing the Right Solution for Your Clients
The quality of the tanning solution you use plays a key role in both the final result and the overall client experience. Professional spray tan artists often look for solutions that develop evenly, feel comfortable on the skin, and minimise common concerns such as transfer or strong self-tan odour.
Our Lusso Tan Rapid Tan has been developed with both the artist and the client in mind. The formula is transfer-free, helping to reduce the risk of colour transferring onto clothing or bedding during development. It is also scent-free, eliminating the strong tanning smell that many clients associate with traditional tanning products.
With development beginning in as little as 2 hours, the rapid formula allows spray tan artists to offer flexible tanning options while giving clients control over the depth of their glow.
Supporting Client Confidence
As a professional spray tan artist, your expertise goes beyond simply applying the tan. By educating clients on how spray tanning works, how to care for their tan and much more.