The “Drink for Your Client’s Skin”: The Step That Elevates Every Spray Tan
, by Alan Sweeney, 4 min reading time
As a spray tan artist, you already know:
Your results are only as good as the skin you’re working with.
You can have the best solution, the best technique, the perfect shade match…
But if your client’s skin isn’t properly prepped?
You’re working against it.
That’s where one simple step is changing the game in professional tanning:
Primer - the drink your client’s skin didn’t know it needed.
Why “Good Skin” Isn’t Always Ready Skin
Clients will come to you saying they’ve:
- Exfoliated
- Moisturised
- Prepped properly
But in reality, their skin can still be:
- Slightly dehydrated
- Carrying invisible residue (perfume, deodorant, skincare)
- Out of pH balance
And because spray tan solution reacts directly with the skin…
Even small inconsistencies can lead to:
- Patchiness
- Uneven development
- Faster fading
- That “it didn’t last as long as usual” feedback
Your Secret Weapon Behind Flawless Results
Lusso Tan Primer Cleanse, Plump & Protect
Think of this as your pre-tan insurance policy.
A quick mist before application helps to:
- Cleanse the skin without stripping it
- Rebalance pH levels for optimal development
- Lightly hydrate (without creating a barrier)
- Smooth the surface for more even colour
It’s not an extra step for the sake of it - it’s the step that makes everything else perform better.
Why Top Artists Don’t Skip This Step
The difference is subtle during application…
But obvious in results.
Using a primer means:
- Your solution goes on more evenly
- Colour develops more consistently
- Fading is smoother (less patchiness = happier clients)
- Results last longer
And most importantly?
Clients notice.
They might not say “your pH prep was amazing” -
but they will say:
- “This one lasted longer”
- “It faded so much better”
- “This is the best tan I’ve had”
It’s Not Just About Results - It’s About Experience
Adding a primer step also elevates your service.
It turns a standard appointment into something that feels:
- More premium
- More professional
- More considered
And in a saturated market, those small details are what set you apart.
How to Introduce It Into Your Routine
No complicated changes needed.
Your upgraded spray tan prep:
- Barrier cream where needed
- Light mist of primer over the body
- Quick dry (seconds, not minutes)
- Apply your solution as normal
It fits seamlessly into your flow - but upgrades your outcome.
A Small Step That Builds a Stronger Business
Better results don’t just mean better tans.
They mean:
- More repeat bookings
- Stronger client trust
- Better reviews
- More word-of-mouth referrals
Because when a tan lasts well, your client remembers who did it.
Final Thought
You already know technique matters.
But the best artists know:
Preparation is what makes great results consistent.
Give your client’s skin what it actually needs before the tan…
And everything that follows gets better.