Are Long-Time Self-Tanners Moving Away from Traditional Formulas?
, by Lynsey Bennett, 2 min reading time
For years, traditional self-tan mousses and sprays have dominated the tanning industry. They offered quick results, but often came with common frustrations - streaks, dryness, patchy fade-off, and (let’s be honest) the tell-tale “fake tan smell.”
But the market is shifting. Today’s consumer is more educated, ingredient-aware, and experience-driven. Long-time self-tanners - those who once swore by instant bronzing mousses - are now seeking a softer, more luxurious way to glow. Enter the next generation of tanning: Tanning Balms.
🌿 What Makes a Tanning Balm Different?
Unlike traditional formulas, tanning balms are luxury moisturisers first, self-tanners second. They’re packed with hydrating skincare ingredients and subtly blended with DHA (the active tanning agent) to deliver a medium, natural-looking tan over time.
✨ Why Consumers Are Making the Switch
1. Luxury Experience - A heavenly scented balm that feels indulgent on the skin, not sticky or chemical-heavy.
2. Skin Benefits - Hydration and nourishment mean a healthier-looking glow that lasts longer.
3. Natural Results - Instead of ultra-dark “tell-tale” tans, balms create believable colour - the kind people mistake for a holiday.
4. Ease of Use - Applied just like a body lotion, perfect for everyday beauty routines.
5. Lifestyle Fit - Balms work for busy customers who want a low-maintenance tan that blends seamlessly into skincare rituals.
💡 What This Means for Salons & Retailers
Consumers are no longer satisfied with “just a tan.” They want a hybrid product that delivers skincare + sunless colour in one step. Stocking tanning balms means you’re meeting the demand for:
- Upsell opportunities - Perfect add-on after a spray tan or treatment.
- Year-round sales -Balms work as daily moisturisers, not just holiday products.
- Customer loyalty - Once clients experience the convenience, they rarely return to traditional formulas.
🌸 The Lusso Tan Difference
Our Summer Meadows Tanning Balm has quickly become a hero product for exactly this reason. Infused with skin-loving ingredients and a light, heavenly fragrance, it’s designed to deliver:
- A medium, natural-looking glow.
- Smooth, streak-free application.
- A luxury experience that keeps clients coming back.
📦 Final Word for Professionals
The self-tan industry is evolving - and tanning balms are leading the way. By offering clients a product that feels indulgent, cares for their skin, and gives them the glow they love, salons and retailers can stay ahead of the curve.
Isn’t it time your shelves reflected the future of tanning?